The Quick Version: even though many people simply take meals delivery without any consideration nowadays, not many possibilities existed a little more than a decade ago. In 2005, Greg Miller knew that hectic households and lovers needed use of simple, restaurant-quality dinners, so he launched MagicKitchen.com. The business enterprise delivers flash-frozen, chef-prepared dinners towards doorstep, making healthier eating simple and helping active lovers remain invested in their unique well-balanced diets. MagicKitchen.com’s customers vary wildly â from 20-somethings to seniors â therefore the website offers both a la carte and complete meal possibilities. What’s more, it suits unique diets such as veggie, gluten-free, and diabetic.
These days, lovers have numerous choices for acquiring healthy dinners or materials shipped to their own door. But back 2005, that sort of service had been generally nonexistent.
During the time, Greg Miller was actually in senior administration inside the technology sector, which he claims ended up being financially fulfilling but provided him very little personal satisfaction. He and his companion planned to develop a small business that helped them feel a feeling of function. They saw that hectic households and lovers wished to eat healthy food choices but didn’t have the full time for the planning. So Greg along with his companion established MagicKitchen.com in Northern California to make tasty, healthy dinners much more obtainable.
“MagicKitchen.com was actually were only available in later part of the 2005 to assist people that had dilemmas in planning, shopping for, organizing, and preparing meals that are healthy and nutritious,” mentioned Greg, which functions as Chief Executive Officer from the business. “We decided to just use high-quality ingredients â natural when possible â to make our meals.” In the long run, the firm provides added alternatives for a number of special diet programs, and customers can pick between a la carte foods or comprehensive dinners.
Caused by MagicKitchen.com, partners can take a single day off from cooking and never having to be concerned with derailing their unique healthy eating routine. While the organization enables dishes to-be talented to people in need of top-notch food but who don’t have the time or ability to cook on their own.
Since starting MagicKitchen.com, Greg’s business partner and business chairman, Michelle Tayler, went back to college and became an authorized dietitian, therefore taking further knowledge with the staff.
A Pioneer inside the Prepared foods Delivery Industry
As among the first organizations to provide pre-made, healthy food choices distribution, MagicKitchen.com is a pioneer in the industry. Although food distribution solutions can be found nowadays, few services compare to MagicKitchen.com’s.
“from inside the healthier and simple-to-prepare dinners arena, you will findn’t many companies which do what we carry out,” Greg stated. “nearly all are either dinner prep organizations â elements only offered and you prepare the meal â or premium food businesses, like lobsters or high-end healthy protein services and products.”
MagicKitchen.com can unique in that customers can get individual things â such as for example soups, edges, main dishes, and desserts â or purchase comprehensive meals. You are able to select from smaller than average huge servings, additionally the website explains the quantity of portions for every product. You may purchase meal bundles as a present, or perhaps to help keep your freezer stocked.
MagicKitchen.com serves both typical menus and special food diets, such as gluten-free, vegetarian, dairy-free, low-sodium, reduced fat, low-carb, diabetic, and dialysis-friendly, and others.
Providing partners at All Ages and phases of Life
MagicKitchen.com features nearly 50,000 clients exactly who run the gamut from 20-year-olds to seniors. When it comes to 60per cent of its customer base is actually over the age 45, but people of all ages make use of the site to streamline dinner planning and shopping, especially when they may be on unique diet programs. “Many of these consumers have tough diet has to help â for example type one or two all forms of diabetes,” Greg stated.
Many of the organization’s consumers also send the service as a gift to friends, loved ones, staff members, or co-workers due to life modifications, parties, or problems. This consists of memorable events like wedding anniversaries or university graduations, but it addittionally consists of existence occasions such as the birth of a unique child, a death from inside the family, a relative returning residence from the medical center, or anytime an individual could enjoy the convenience of pre-made dinners.
“we bought meals from MagicKitchen.com for a family member who was recuperating from leg surgery at your home. She very appreciated the ready meals offered to her those first few times when she had difficulty making your way around. She mentioned the meal found its way to great purchase and had been ready to warm and consume, and was actually merely delicious,” mentioned a consumer named Barbara E. in a testimonial that exemplifies why the foodstuffs make this type of the gift.
Within our hectic globalization, it’s easy to hop out track regarding eating healthy or following a particular diet plan. Becoming supported within search will make a long-lasting, difference. So lovers just who make use of MagicKitchen.com collectively may find it more straightforward to support each other’s healthier routines.
A Hardworking Staff on a Mission to manufacture yourself Easier
The MagicKitchen.com staff members is really specialized in their unique goal of making their customers’ lives simpler. “We work tirelessly and perform difficult as a group,” Greg mentioned.
“our very own company uses merely hard-working, innovative, good individuals be on all of us.” â Greg Miller, Chief Executive Officer and Co-Founder of MagicKitchen.com
They on a regular basis have actually employees outings â like boating visits on a pond or team meals â therefore, the staff can interact socially with one another and their people. According to Greg, business generally will pay doing to 25percent greater salaries than other companies in your community to draw and maintain leading ability. “our very own company uses just hard-working, imaginative, positive men and women to get on all of us for your long term,” he mentioned.
The business’s whole customer support team is actually fluent in both English and Spanish. It is possible to reach a representative by cellphone or e-mail. Customers have use of MagicKitchen.com’s in-house dietitian if they have any questions in regards to the dinners or their unique nutritional needs.
Relocation and growth targeted at Better boosting subscribers
MagicKitchen.com is centered on creating delicious, healthier meals which can be easy for anyone â from lovers to elderly singles â to prepare in the home. In 2017, the organization chose to boost their solutions by transferring all its operations from California to Kansas.
As the action had been challenging in many ways, it allowed business to enhance their circulation middle â which is now seven occasions larger than its past area. MagicKitchen.com is now working on getting brand-new supplier possibilities and building its team. Several of the MagicKitchen.com’s customer care team members have cultivated with the business, and some actually relocated with it from Ca.
“The circulation center employees is still deciding in since we recently moved from your past warehouse center within the main Kansas City location to Lenexa, on the southwest edge of better Kansas City,” Greg said. “we have been aggressively creating this team and hoping to totally implement a self-directed workforce quickly.”
The step is all element of MagicKitchen.com’s objective to supply healthier, diet-specific meals to each and every one of the clients.